What Is Magento

Magento is a widely adapted open-source platform for building E-commerce websites. This platform has an extensive range of choices for integration as well website customization. It provides prime features such as scalability and flexibility with wide design options. It provides many robust solutions for the e-commerce industry.

Magento has proven to be one of the most powerful, flexible, and scalable open-source e-commerce platform on the market. Magento provides an extensive array of powerful tools and libraries for creating and managing your online store. Like other frameworks, it has its own benefits for an e-commerce store.

More than 240,00 worldwide brands have put their trust in Magento as their preferred e-Commerce Platform. Magento offers a wide range of tools to attract more prospects, sell more products, and increase user engagement.

Magento offers some significant editions of its core products. And you can opt for a version according to your need. These editions are:

1)Magento Open-source,

2)Magento Enterprise Editions

3)Magento Commerce Cloud.

In this article, let’s discuss some major Magento benefits that will help you decide whether or not this platform is an ideal choice for your e-Commerce business.

The Major Benefits of Magento For Your E-commerce Store

Flexible CMS

When compared with other platforms. Magento is an excellent and superior platform for e-commerce. Magento has a great and effective adaptable CMS for every type of eCommerce store. With Magento, it is easy to build large e-commerce websites.

Extensions

Magento has huge selections of top-quality extensions. You can Increase any feature of the Magento store at any time by using these extensions. For instance, when you launch a Magento e-commerce website, initially you may not require live chat-bot extensions, they can be added as and when more audience has been tapped into. Magento platforms provide various categories of extensions such as customer support, payments, sales, shipping, analytics as well.

Faster Loading:

One of the vital benefits of Magento is the speed of the website. Magento provides faster website loading & rendering as compared to other platforms. Website speed is a key factor in achieving good CRO and search engine rankings.

SEO Friendly

Every Online business owner wants their online business to rank higher in search engine result pages for higher traffic. Magento Platform provides many functionalities to optimize for SEO. It helps to create SEO-friendly URLs. Magento has a robust advanced feature for SEO that helps to improve the ranking of product pages, SEO Features include optimized URLs, set rich snippets, develop a sitemap, canonizing tags, optimize keywords, add alt tags for images, etc.

Mobile-Friendly

Nearly 80 to 90% of online shopping is done on mobiles. As such having a responsive website that can work across mobile devices helps in generating sales and increasing the userbase. Hence you need a dynamic and responsive website that Magento provides.

Easy Third-Party Integration

Using Magento Platform, you can connect your e-commerce platform with eBay, PayPal, google shopping, quick-books and more, it provides the facilities for the owner to add google analytics and other third-party integrations to aid in data analytics.

Hosting Options

Magento allows an e-commerce store to freely opt for any hosting company of their choice. Magento offers the best freedom for every eCommerce business to have its own files and be selective with various hosting companies.

Get Higher Conversions For Sales Team

If you want to drive higher conversions, then Magento is one of the vital choices, Magento has a robust segmentation option, which allows you to target customers based on the history of their actions. It also offers personalized and relevant content for target audience.

Additionally, Magento e-Commerce platforms enable you to set up product recommendations and checkout pages. Hence you can easily recommend related product items for your customers.

Conclusion

If you require an online e-commerce store that’s tailor-made to your online business need, Magento is a platform you seriously need to consider. If you are convinced about the benefit of Magento development for your next project, do drop us a line below to consult our Magento web development experts.

The post Why You Should opt for Magento Web Development in 2022 appeared first on Top Mobile & Web Application Development Company in USA, UK, Australia & India | IT Path Solutions.

There are multiple reasons why E-commerce app development  is being preferred by businesses over opening an offline store.

• More geographic reach
• Ability to serve more customers
• Offer more products
• Better branding
• Lower costs and manpower needed
• Scaling is a lot faster and cheaper
• Better marketing costs
• Can utilize Digital Marketing from experts like IT Path Solutions

The growth of E-commerce is being driven by these factors but there are many trends that are driving the E-commerce website and app development.

These factors are influenced by the what the end user wants, what makes sense from a business perspective and to keep up with or get ahead of the competition at large.  If you are planning to get your E-commerce store designed, you can utilize these factors to make sure that your store is the latest and the most recent in your market.

Here are the trends driving the E-commerce Development process.

Responsive Web Development:

Almost 80 to 90% of a website’s traffic is coming from mobile phones. As mobile phones are handy, people like to order stuff from e-commerce stores when the need arises through their phones and be done with it instead of turning on a PC, logging into a website and ordering afterwards.

Another factor that is influencing responsive development is that most people have their payment providers such as Apple pay or Google wallet on their phones so paying is a lot more convenient on mobile than on desktop where the details need to be stored manually.

People carry around their phones with them all the time, so whenever they feel the need to but something, they can just buy it through their phone. Many e-commerce stores have switched to mobile website and app development over desktop websites due to these customer trends.

More & Diverse Multimedia:

While online shopping has now truly become mainstream, customers still like to make an informed decision and don’t want to buy something without deliberation, comparison and information.

Providing detailed videos, GIFs and professional quality pictures about your product will help your customers make better decisions and makes you stand out from your competition.

You can also get your landing page designed by IT Path Solutions and create a lasting impression on your customers by providing them with the right information while keeping sales in mind.

Automation of Process:

Customers have many options to choose from these days and many offers available at their fingertips. This fact makes them impatient and unforgiving of even minor inconveniences and problems.

One solution you have in your arsenal is that you can automate processes such as checkouts, payments and provide subscription based models that will allow your customers to make a purchase decision quickly with their minimal involvement.

Automation can also help you reduce manpower costs and provide an amazing customer experience. For example by using CMS and automation software you can provide constant and timely updates to your customers regarding their orders, payments and increase reliability and build trust with your customer, making you their preferred shop instead of your competition

Customized Experience:

You are running a marketplace, your customer just places an order for some laundry detergent, you provide suggestions through email and by providing related products section on your website about how the customers can combine his order with some fabric softeners and save money on the final order.

This is called up selling and it allows your customers to buy more from you, get better user experience and because you provided custom suggestions related to the product or category he was already interested in, you are likely to receive a larger order and make more on each customer than if you were to sell them just what they ordered.

E-commerce Developers at IT Path Solutions can provide custom solutions that will enable your E-commerce store to have related products section based on the customer’s landing page, search history and order history.

AR/VR & Chatbots:

If you want to stand out from the rest of their field, you can integrate AR/VR solutions from example virtual tryouts of garments for clothing apps or jewelry and chatbots that can help users with their queries and concerns to provide a more personalized and user specific experience.

Expert developers at IT Path Solutions can design chatbots that provide human like customer service, and their AR/VR solutions will go a long way in making an effective product demonstration. With their seamless integration capabilities you can pick and choose the options you want for your website.

Digital Marketing:

With digital marketing, you can reach a specific segment of the general public at a fraction of the cost of traditional marketing.

Most E-commerce businesses are partnering up with digital marketing experts like IT Path Solutions to make sure that their digital marketing campaigns are enabled and delivering results.

With digital marketing, you can enable re marketing, location based marketing, appear higher on search results, build a better more responsive brand, hear directly from your customers and you can also use advanced features such as voice search, automated marketing and email marketing to target the right audience for your store.

Summary:

If you are still not convinced, just drop a line to experts at IT Path Solutions to come up with a custom plan that will help you develop the best E-commerce store and take on your competition.

The post Top Trends Driving the E-commerce Web & App Development Process appeared first on Top Mobile & Web Application Development Company in USA, UK, Australia & India | IT Path Solutions.

There are multiple reasons to hire a Magento developer instead of developing it in house or doing it yourself. First of all, developing a website takes your time and manpower away from your core business functions, even if you hire Magento developers as in house employees, you will need to provide them with full fledged employment despite the limited duration of their use. Not to mention that their efficiency and technical know how can only be guessed beforehand, there is no way to know for sure until you hire them.

Hiring dedicated Magento developers

Hiring dedicated Magento developers who are certified and experienced allows you to save time on the project, the final website will be more feature rich and user-friendly and you will not have to compromise on your requirements as you can specify your needs beforehand. Here is a brief guide on how to go about developing a Magento website with the help of expert Magento developers. First thing to keep in mind is the budget. If you want to hire the best of developers, you should be able to spend a reasonable amount of your project cost in developing, because it will directly affect the quality of your project, your branding and marketing efforts and in the long term, revenue generated by it.

Magento provides certifications to developers, and if you hire a certified Magento developer from a reputed Magento development company, that will be cherry on the top of the cake, because it declares not only the developer as an expert, but also certified developers will be able to develop project more efficiently, and they will be able to handle errors and bugs easily due to their experience and expertise delivering you a robust and well-developed, feature rich Magento powered ecommerce website.

There are two ways to go about developing your Magento website. You can hire a dedicated Magento developer from a reputed magento development company or build a offshore team of Magento developers for a more custom build and hands-on project management. Hiring an offshore team will be a major responsibility as you will be billed according to their time and not project goals. You must have a very clear idea of how and what the team will work on before hiring them otherwise there is a massive risk of budget overruns. For shorter projects with a predefined objectives and minimal customization, you can hire a dedicated Magento developer and give him a detailed instruction of your objectives along with a reasonable and mutually agreed upon timeline.

Most reputed developers will hand you with a document that outlines the project feasibility, challenges and estimated timelines along with cost before the project begins so that you can control how the final website will be before the project commences. If your project is long term and if the budget is feasible, you can also go with a team of developers containing experienced as well fresher developer(s). For long term projects, hiring an offshore team of Magento developers makes sense.

You should ensure good management of projects when hiring such a team and there should only be one head manager, who would be your direct point of contact, and they should be available to make things easier on your end. We at IT Path Solutions provide one point of contact for hassle free offshore team management for all our projects, including Magento. Other thing to keep in mind is marketing.

If you are clear about the kind of marketing required for the project in hand, then it is advisable to hire the marketing team that will take care of the target audience and traffic generation for your site. But if you are still unclear about the exact target audience, you may need to do some markets research beforehand. You can do marketing once the project is completed using your own resources or by hiring digital marketing experts. Ideally, you should target social media, Search engine marketing and SEO that is Search Engine Optimization for a complete digital marketing strategy.

Testing is other thing to keep in mind when developing with Magento. It may seem like over boarding on budget because not much less developing/coding is required for Magento. But it always helps if you hire someone that is expert in PHP as well has Magento expertise. The same goes for testing, the store may seem to run bug free. But once the products are uploaded, and users start using the website, testing and detecting bugs will be needed. So, it is advisable to have testing team accommodated as well as developing team.

Basic testing methods and strategies for solving bugs and errors should be cleared before hiring a developing team. After the development, once the project is live, a support team must be deployed to look after the customer queries and any glitches related to payment transaction. If you want to provide a high quality experience to your end users, then you must make sure to have 24X7 support given to your customers along with robust backend management. This way, it will build a trust factor for your new customers and old customers will continue to have faith in you.

After considering all the points above, the things to keep in mind is to always have one direct point of communication with your developing team and making sure to give them proper requirements regularly. Continuous communication of your requirements and ideas, as well as communicating about their ideas and concerns regarding the project, not only helps developers work more efficiently, it also helps to give you clarity about your project and any unnecessary efforts and early mishaps can be handled easily.

Trusting your developing and marketing team is a must and to build that trust, you should first do your homework and only hire someone after carefully considering all the point mentioned above.

The post A to Z of hiring a Magento Developer : How to build your Dream project in Magento appeared first on Top Mobile & Web Application Development Company in USA, UK, Australia & India | IT Path Solutions.

Magento is an open source e-commerce platform that offers unparalleled flexibility to manage the content, looks and functionality of the e-commerce store. It offers a combination of highly scalable layouts and extensively supportive networking.

Why Magento is the most preferred E-Commerce Platform?

• Magento is simple, versatile and quick which makes it easy for visitors to browse and purchase products and services through websites

• It offers users with highly interactive shopping experience

• Lot of easy-to-use features

• Automatically updates your e-commerce website

• Supports multiple websites

Magento is simple, versatile and quick which makes it easy for visitors to browse and purchase products and services through websites

For anyone who wants to build an e-commerce website, Magento is an ideal choice. But you still need help from the experienced and reputed Magento company for building an e-commerce website using this platform.

At IT Path Solutions, we can provide with the end to end development, maintenance and support to keep your e-commerce website consistent in performance. We offer range of Magento development services to provide quality services to our clients across the globe including India, USA, UK and Australia. Our team of experienced and skilled Magento developers creates extended functionality to fulfill your requirements. You can contact our Magento developer to develop your new online store.

The post Wondering Why Magento Is Considered As The Best Ecommerce Platform? appeared first on Top Mobile & Web Application Development Company in USA, UK, Australia & India | IT Path Solutions.