How To Build a Robust Live Stream Video Shopping Application?

Do you reckon a recent purchase that you made after watching a video or a livestream video about the product? Many of us have and for a good reason. This is because videos or livestreams have a unique ability to build trust and confidence among viewers, often leading to purchases. The interactive videos enable users to watch and shop at the convenience of sitting at home. This is why, live-streaming video shopping application development has emerged as a potential trend in the marketplace development. 

But what is a live streaming video shopping application and how it is changing the marketplace game, we will find out in this blog.

What is a live-stream shopping application?

Live stream shopping apps or Video shopping apps are becoming a game-changer in eCommerce, providing a greater abundance of convenience for consumers. It is a great combination of real-time interaction and online shopping, keeping the users entertained during the shopping. Video shopping platforms give opportunities to retailers that can offer their range of products to buyers through live video. 

According to the survey by CoreSight, the US live-streaming shopping market will reach $25 billion by 2024. China’s live-streaming market has already surpassed $100 billion in 2023. That means live streaming commerce is emerging as a trend that brands and retailers are required to adapt to stay ahead of the competition.

You can develop both, a combination of video ( a prerecorded video) and live streaming shopping applications, or stick to either one depending on your application scope.

Under video shopping platforms, businesses use video content to promote and sell products and services online. Audiences can quickly discover, evaluate, and buy products from a single place through video shopping apps. So these platforms can make everything easy for the consumers. Unlike endlessly scrolling through pages, videos are presented to the audience to make a purchase decision.

How did the live video streaming shopping application concept originate?

Taobao Live, launched in 2016 on Alibaba’s app made the concept humoungously popular. It was the first live streaming that entertained shoppers and gained results. Later, during Singles’ Day 2017, Alibaba reused the concept in the “See Now, Buy Now” fashion show. 

The idea was to let users see the link to the product as the models run the walkway. The brand saw a dramatic rise in the merchandise value generated, almost over 150% each year between 2017 and 2019. This is how the concept evolved, and it is where we see it today.

Having said that, the concept became so popular worldwide, that big brands like  

• Jacquemus
• Walmart
• Amazon
• ShopShops
• NTWRK
• TikTok
• Instagram Live Shopping
• Popshop Live

All of them joined the live-streaming bandwagon. 

According to the report, the US live commerce market will surge by $35billion in 2024.  

No wonder why, Samsung launched the Samsung Galaxy S22 in a virtual setting.

Benefits of Live Video Shopping Mobile App

Better engagement

Targeted audiences are quickly convinced with attractive video presentations and timers. Live videos or prerecorded videos provide better engagement and quick attention than live pages. As such they lead to better user engagement and eventually better ROI. 

Increase sales

Video shopping apps, also referred to as live streaming apps boost your sales and conversions, currently, people like attractive and eye-catching videos, and thus videos can produce a higher click-through rate, it is a better way to do brand building and increase ROI. 

Improves Brand Image: 

Live video streaming shopping apps help brands interact with users in real-time. As a result, businesses can learn about users’ emotions and feedback. This can help them provide a better-customized user experience in the future. 

Connect Influencers, Consumers, and Merchants

On-demand video shopping apps bring together influencers, consumers, and merchants on a single platform, this way consumers don’t need to switch between platforms to buy a product, and the purchase process can be done on a single platform.

Reduce Channel Wastage

Your live video shopping apps can help you reduce the wastage of ad money by showcasing your ads on a single platform. Unlike other forms of advertising where you might need to go multi-channel, you can simply promote your app on a single platform.

Authenticity:

As mentioned above, live videos or prerecorded videos help users in building trust. The greater the trust users have in business, the better sales results they can achieve.

How to develop a livestream video shopping application?

The above information might compel you to create a live-stream video shopping application for your eCommerce business. And here we are, (a renowned live video streaming shopping app development company) happy to help you develop one. Here is an outline of how IT path Solutions will assist you in live-stream video shopping application development.

Defining the target audience:

After analyzing your requirements, we will define the target audience for your application. 

Tech stack selection:

Based on our years of experience, our development team will assist you in choosing the best tech stack for the app. For selection, we will take into consideration, your budget, timeline, and platform requirements. 

Designing an interactive user interface:

Our team of skilled designers will ensure that the product has a user-friendly UI, with intuitive design and easy-to-navigate pages. 

Feature integration:

We will help you shortlist the features that you should include in your video shopping application. Once it is shortlisted, we ensure smooth integration of the same. 

Payment gateway integration:

In today’s digital shopping world, you can not get away without incorporating payment gateways. Integration of robust payment gateways from our end will ensure a smooth checkout. 

eCommerce integration:

We ensure effortless merging of live streaming with your eCommerce shopping store. 

AI and Data Analytics implementation:

IT Path solutions will help in leveraging the innovative AI technology in video streaming apps to provide your users with personalized content. The use of data analytics insights will aid in gaining user behavior insights. 

Quality testing:

We perform rigorous testing of our products to ensure bug-free application development. 

Maintenance:

Once the application is launched, we make sure that we maintain the application and monitor its performance. If any downside is observed, we help you with that too.

The major features of the live-stream video shopping application:

Live streaming

There are several types of video shopping apps, including video live-streaming apps. We can use it as a live streaming feature in video shopping apps, it will allow the presenters to conduct live streams to convey the product, give a demo, and present it to the audience in an entertaining manner. 

Push Notification

Using this feature, app owners can send messages, alerts, and notifications to app users to convey information to everyone.

View products with high-quality images

This feature allows app users to view products with high-resolution quality with a few clicks in the app. It builds customer confidence in the products you sell. 

Product Description

This feature allows shoppers to view detailed information about the product they are about to buy.

View Product Review and Rating

Under this feature, you can easily improve customers’ experience and provide top-level services based on reviews and ratings.

View Order History

This feature allows the admin to view order history statistics and any data about the customer’s shopping process.

Payment Gateway

By integrating a payment gateway into the app, you will ensure the security of financial transactions and provide a reliable payment system to the app users.

Behavior tracking

It is important to find out what content interests your user, and this can be found according to the searches saved in the back-end. This feature allows the admin to push recommendations to the app users as that will generate interest in the users. So this way you get a chance to promote your content and get more views from users.

What is the cost of live-stream video application development?

Developing a video-streaming shopping application will not break the bank. Our cost of application development usually ranges between $15,000 to $30,000 and the average turnaround time is 6 weeks to 12 weeks depending on the complexity of the application. 

We also provide a Hire developer facility where you can hire a vetted developer starting at the rate of $18-20 per hour. You can hire the developers monthly at the rate of $3000 per month.

Conclusion

As we are moving towards a more digitized shopping world, the sky is the limit. Developing video shopping apps can be successful in engaging more audiences, increasing sales, and enhancing brand awareness. If you are looking to build on-demand live-streaming shopping apps, and you need to understand the benefits and features of this application, do drop us a line below so we can provide a free NDA-backed consultation to polish your idea further.